Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for 'Vibrant New Identity' Jennifer MaasOctober 13, 2025 at 11:57 PM 0 Erin Simkin It's just Apple TV now, no plus.
- - Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for 'Vibrant New Identity'
Jennifer MaasOctober 13, 2025 at 11:57 PM
0
Erin Simkin
It's just Apple TV now, no plus.
Apple has rebranded its streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product.
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The tech company revealed the news Monday in a press release announcing the streaming debut for its "F1: The Movie," stating: "Apple TV+ is now simply Apple TV, with a vibrant new identity."
Representatives for Apple did not immediately respond to Variety's request for further comment on the decision, which leaves the streaming service and the streaming device with the same name.
More to come…
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