<p>-
- The career rise of Linda Yaccarino, from NBCU intern to leading Elon Musk's X before stepping down</p>
<p>Alice TecotzkyJuly 9, 2025 at 6:46 PM</p>
<p>Yaccarino left NBCU in May, 2023 to join X, which was then still called Twitter.Patrick T. Fallon / AFP -</p>
<p>Linda Yaccarino announced that she's stepping down as the CEO of X after two years.</p>
<p>Yaccarino has had a long career in advertising, from her early days as an intern at NBCU.</p>
<p>Her career includes a stint working for both the Trump and Biden administrations.</p>
<p>Linda Yaccarino made waves when she announced she was stepping down as the CEO of X on July 9, 2025, but her career didn't start in the tech space.</p>
<p>From decades at Turner Broadcasting, to climbing the ladder at NBCUniversal, to becoming chief executive of X, Yaccarino has climbed the advertising ladder.</p>
<p>Here's a quick breakdown on her path to — and now away from — X.</p>
<p>Yaccarino is a graduate of Pennsylvania State University.</p>
<p>The Pennsylvania State University campusGene J. Puskar/AP</p>
<p>According to her LinkedIn, Yaccarino was a liberal arts student who studied telecommunications between 1981 and 1985.</p>
<p>She had an early internship at NBCU, where she eventually worked decades later.</p>
<p>Linda Yaccarino was an intern at NBCU. Years later, she served as an executive at the company. Isaac Brekken/Variety/Penske Media via Getty Images</p>
<p>Yaccarino told Salesforce in an interview that she arrived on her first day as a "bright cheery new intern," but soon learned that the company didn't have a record of her in its system and she ended up on the media planning team.</p>
<p>"That's where the love affair was born," Yaccarino said of her interest in working in the media industry.</p>
<p>Yaccarino spent nearly 20 years at Turner Broadcasting System.</p>
<p>Yaccarino spent nearly two decades at Turner Broadcasting System.Jerod Harris</p>
<p>She spent nearly 20 years at Turner, formerly known as Turner Broadcasting System, eventually rising up to the role of executive vice president/chief operating officer of advertising sales, marketing and acquisitions.</p>
<p>Yaccarino worked there until late 2011.</p>
<p>Yaccarino worked at NBCU for 11 years.</p>
<p>Yaccarino spent 11 years at NBCU.Getty Images</p>
<p>An NBCU "boomerang" return hire, Yaccarino once again worked at NBCU after leaving Turner.</p>
<p>She began her second chapter at the company as its president of cable entertainment and digital advertising sales.</p>
<p>She eventually became the company's advertising chief.</p>
<p>She rose through the advertising ranks.: Ben Gabbe/Esquire/NBCU Photo Bank</p>
<p>Throughout her time at NBCU, Yaccarino rose to become the company's chairperson of global advertising and partnerships. She oversaw around 2,000 employees who produced more than $100 billion in ad sales, according to her old company profile page.</p>
<p>At NBCU, Yaccarino was key to the company's push into digital streaming.</p>
<p>Yaccarino was instrumental in pushing NBCU into the streaming world.: Heidi Gutman/Peacock</p>
<p>Yaccarino was a strong advocate for NBCU's foray into streaming television through the service Peacock.</p>
<p>She also worked to keep NBCU competitive with Big Tech companies like Meta and Google.</p>
<p>In May 2023, Yaccarino announced that she had resigned from NBCU "effective immediately."Yaccarino left NBCU in May, 2023 to join X, which was then still called Twitter.Patrick T. Fallon / AFP</p>
<p>In a statement at the time, Yaccarino said that "it has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team."</p>
<p>Elon Musk announced Yaccarino's role at Twitter the same day she announced her resignation.</p>
<p>Musk announced that Yaccarino would become CEO of X, then known as Twitter.Santiago Felipe and Kirsty Wigglesworth via Getty Images</p>
<p>Musk made the announcement on what was still Twitter at the time: "@LindaYacc will focus primarily on business operations, while I focus on product design & new technology."</p>
<p>He called her "smart, fair and reasonable" in a separate post after some conservatives on Twitter had criticized her ties to the World Economic Forum, an annual event for executives and influential figures in Davos, Switzerland.</p>
<p>Yaccarino also worked with President Donald Trump and President Joe Biden's administrations.</p>
<p>Yaccarino worked in both Trump and Biden's administrations.Kevin Lamarque/REUTERS</p>
<p>She served on a sports fitness and nutrition council for two years after Trump appointed her to the role in 2018.</p>
<p>In 2021, she worked with the Biden administration on an educational COVID-19 ad campaign.</p>
<p>She was CEO of X during a chaotic two years.</p>
<p>Yaccarino led X during a tumultuous two years.Alex Wong/Getty Images</p>
<p>Musk renamed Twitter to X one month into Yaccarino's tenure, and she led the company during a tumultuous time.</p>
<p>She oversaw the platform during an advertiser exodus, working to convince advertisers to return. Advertisers began to return under her leadership, but Musk's changes to X — including loosening content moderation — continue to pose potential challenges.</p>
<p>Yaccarino announced she's stepping down as CEO of X on July 9, 2025.</p>
<p>After two incredible years, I've decided to step down as CEO of 𝕏. When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I'm immensely grateful to him for entrusting me…</p>
<p>— Linda Yaccarino (@lindayaX) July 9, 2025</p>
<p>Yaccarino made the announcement in a post on X: "I'm incredibly proud of the X team - the historic business turn around we have accomplished together has been nothing short of remarkable."</p>
<p>She hasn't indicated what she plans to do next.</p>
<p>Grace Kay contributed to reporting.</p>
<p>on Business Insider</p>
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