
The line begins around the corner. It curls through a hedge and down Melrose, these excited young women in baggy jeans and baby tees, slicked-back center-parted buns, glossy pouts, and perfect, almond-shaped manicures, all patiently waiting for the doors of Rhode's Los Angeles pop-up to open and let them inside. It is a warm morning in February, and some have been here for hours, hoping to get that much closer to Hailey Bieber, the inspiration behind such beauty crazes as "clean girl,""vanilla girl,"and "strawberry girl"(the ingestible theme continues with "glazed-donut skin," "latte makeup," "brownie-glazed lips," and "cinnamon-cookie-butter hair").
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