While promoting their debut album, 2021's Believer, Catharina Stoltenberg and Henriette Motzfeldt, the duo behind the cult alt-pop duo Smerz, remarked upon the fact that doing press interviews and photo shoots wasn't exactly something they enjoyed. You could chalk that up to the fact that, as Scandinavians—dividing their time between Oslo, where they're from, and Copenhagen—self-promotion doesn't come totally naturally to them. (Perhaps the Danish concept of Janteloven, which speaks to a wider moral code woven through Nordic society discouraging expressions of personal ambition or success, is to blame.
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